As recent as ten years ago starting a business, any business, cost a lot of money. Cash outlay was thousands of dollars and there was no way to get around that. The barrier to entry into the world of small business was set high enough that not everyone could jump in. Times have changed. Now, with just a couple hundred dollars you can start your own business online.Besides business rent and equipment, usually a business owner’s biggest expense is marketing. Traditional marketing by mail or in person is expensive and has been largely replaced by online marketing tactics. Online you can reach hundreds or thousands of people quickly and without breaking the bank. Pay for finding visitors to your website using Pay Per Click (PPC) services, direct email marketing, banner ads, or through commissions to affiliates marketing your products for you. There are many ways to market online, nearly all of them better than traditional marketing practices.Ways to Save Cash as You Start Your Business1. Work at Home – Forget an office building for as long as you can. Online businesses, even the top bloggers in the world like Darren Rowse, still work out of their home offices. Think about the delicious tax deductions for working out of your home too.2. Rent Equipment – If you live in or near a major city you can likely rent out computer equipment you need for your business. Rented equipment is deductible on taxes and you are not responsible for it when it breaks on its own. You can have the latest made electronics at a great rate without spending the entire amount outright as you would buying it in a store.3. Learn the Basics about everything you have to do. Graphics, SEO, marketing, copyrighting, lead generation and growing your business are all things you should get up to speed on as fast as possible. If you are not already competent with the basics of these topics it would pay you over time to do so. Even if you are going to outsource work in these areas you still need to be able to talk intelligently about them. Start reading or watching video tutorials online.4. Work in the Cloud. Google Apps are a suite of applications that mimic Microsoft Office, and yet there is one major distinction. They are free. They are in the internet cloud and accessible from anywhere you can login. There is no need to take files with you on memory stick or send files via email – just login to your Google account and find them from where ever you are.5. Pay Per Click – Search engines, FaceBook, and other companies offer you a chance to pay for each click on an ad you run with the company. When someone clicks your ad they are taken to your website or landing page that talks about your product or service. Cost can be as little as 1 cent per click, or, if competition is high – a couple of dollars per click. Pay Per Click is an area of marketing every business should become educated about.6. Email Leads – Start collecting email addresses from visitors at your website from day one. Using Aweber.com or a similar service, start collecting visitors email addresses with an opt-in form so you can email them in the future with a permission-based email marketing program.7. Partnerships – find parallel businesses that offer something you do not and work with them in partnership to sell some of their products or services as they sell yours. Think about trading services business to business to help you save money. Online you can trade banners with another site so neither of you have to spend cash outright.Starting a business need not involve a lot of expenses that traditional business owners spend for granted. Spend time now to learn as many pieces of the puzzle as possible because it will save you a lot of money long-term. There are things you can do yourself, and things you have to outsource. Better if you do not have to outsource everything and can do some on your own. Educating yourself now will save you considerable cash as your business matures.
How Good Are Free Ransomware Decryptors?
In the light of recent months, with the cases continuously climbing high during the current pandemic, many companies and their customers have been facing numerous ransomware and hijacking attempts – from robotext messages, robocalls, and virus injections. Hackers are really leaning hard on ransomware because it gives them an edge over the customers – lock their data, and if you pay the ransom, we’ll give you a solution, and you can decrypt your files! One such ransomware virus that took the world by storm was the ThiefQuest (a.k.a. EvilQuest) ransomware virus. But one company decided to break that cycle by offering a way that people can decrypt their data for free: the one and only SentinelOne.
Recommended article: SentinelOne is #1 at Crushing Viruses and Keeping You Safe
Mac Users Are the Targets
Unlike the other numerous viruses that target Windows users, the specific EvilQuest ransomware targets Mac operators. However, the downside to this is that many businesses are the primary users of Mac computers, laptops, and products. As a matter of fact, there are more iPhone users in the world that use the MacOS on their mobile platforms and office computers than Windows users. Either way, the virus is meant to decrypt files, and it does not tell infected users how to contact the company. It does provide a Bitcoin wallet and where to deposit your ransom to. And they only give you 72 hours to get your ransom to them.
The Free Decryptor
There are many other ransomware programs out there, and SentinelOne is one of those companies who have been able to say they’re coming to the call. Most users who get infected with ransomware don’t get their files restored with this virus, and they are permanently locked out of them. The decryption process that SentinelOne provides is that their researchers basically recreated the virus and then reverse-engineered it. They were able to analyze the code pattern and decipher the malicious code that’s injected into the files so they can remove it. Fortunately, it’s because the ransomware itself is rather new (meaning that it was very recently created – so it has some bugs). Other ransomware viruses are a bit harder to crack. But does it work?
Recommended article: How Quickly a Ransomware Attack Can Happen In 2020
According to SentinelOne, it does. And so, do many others. Of course, they do have disclaimers in case they can’t decrypt literally every single file. That’s because there is no guarantee that every virus is different. One virus, though, that’s being used a lot is the WannaCry ransomware on PC’s ranging from small businesses all the way up to government officials (and one of the most common during these times). Having a good product such as SentinelOne, or even getting the Trend Micro tool can help. There is a good chance that you may not actually need to pay the fee to get your files unlocked. However, some of the more advanced viruses may have numerous variants in code, so it may not be easy to pinpoint which one it is and the code (which may sometimes be randomly inserted into a file) itself. Therefore, you need to have a good protection plan in place.
What Should I Do?
If you get ahold of your local IT support team, they’ll be able to help you get some of the best security tools and can even provide local and cloud-based backups of your precious data in case of a ransomware attack. Many companies have been able to say that their ransomware hiccups have cost them, but most of them are paying their hackers not to leak their customers’ data. Don’t be that person, and keep your data safe, and you’ll be much better off in the long run!
Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding
Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.
Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.
Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.
Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )
How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:
Debt / Loans
Asset Based Financing
Alternative Hybrid type solutions
Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas
If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).
Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.
The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.
Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.
We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.
Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.
If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.