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Until a few days ago, if you had asked me to tell you about Sierra Leone, I would have had to think long and hard to tell you much about this West African country. I could probably have explained roughly where the country is located. I may have mentioned something about the slave trade being connected to Sierra Leone. I could certainly have told you that they had experienced a brutal civil war. I might even have admitted that I wasn’t entirely sure whether the war was 100% over. And that’s about it.Slavery and war. A pretty negative view of what is in fact an exceptionally positive country. Today, I see Sierra Leone from an entirely different perspective.It is difficult to ignore Sierra Leone’s history and focus purely on the present. Once a fertile area inhabited by dozens of tribes, it was settled by the Portuguese in the 1400′s who built a fort as a trading post for gold, spices, ivory and slaves. A British protectorate in later years, Sierra Leone had the dubious honour of becoming home to more than 40,000 freed slaves who gave Freetown its name. As a protectorate, Sierra Leone was exploited for its mineral and diamond wealth in the 1900′s and Sierra Leonean’s fought against the Germans in Cameroon in the First World War, and alongside the British in the Second World War. In 1961, Sierra Leone achieved independence from Britain and governed itself peacefully for 30 years. The peace was not to last and was followed by a decade of brutal civil war that destroyed the economy, brutalised the people and left a country that is rich in resources as one of the poorest in the world.The conflict was officially declared over in January 2002, and President Kabbah reelected in May 2002. Since then, the people of Sierra Leone have been pulling together to repair, renew and regenerate.Whilst doing research for a new website looking at travel and tourism in Sierra Leone, I came into contact with Sierra Leoneans from all manner of backgrounds living in both Sierra Leone and elsewhere. Their passion for the country was infectious: they clearly wanted to get the message across that Sierra Leone has far more to offer than a sad recent history and that reconstruction is moving ahead at a rapid pace. And indeed, proof of reconstruction is everywhere – new roads are being built, mines are being re-opened, dam projects started before the war are once again underway, markets are once again thriving and humming with life. There is also a great deal of confidence in Sierra Leone’s potential as a tourist destination: a Chinese company has recently invested a reputed US$270 million in the hotel infrastructure; enterprising companies like Kevin McPhillips Travel (based in the UK, USA and the Netherlands) offer exclusive twice weekly flights to Sierra Leone; African Tour specialists are researching viable package holidays in the region. The exciting thing about investment in Sierra Leone is that more is set to follow!They have a right to be confident. The beaches along Sierra Leone’s golden peninsula are said to be one of the world’s best kept secrets. Secluded, clean and stretching for miles on end, beach tourism is one of the top items on the government’s tourism promotion agenda. Beaches with very British names like Kent, Lumley, Sussex and York mix with more African names like Bureh Town, Tokey and Mammah beach, andAlthough many of the forests and much of the wildlife has been disturbed and in some cases, destroyed, by the war, eco-tourism is an important focus of Sierra Leoneans and natural treasures like Outamba-Kilimi National Park, populated by game animals such as elephants, chimpanzees and pigmy hippos, and Mount Bintimani, the highest point in West Africa, are just two of the worthwhile wildlife attractions on offer. Tacugama Chimpanzee Sanctuary rescues orphaned and captured chimps and has been described as one of the most successful Sierra Leonean wildlife endeavours, whilst Tiwai Island is home to over 3000 chimps as well as other game.Lakes, rivers and dams are perfect for picnics and relaxing. The marshlands hide a myriad of colourful birds – indeed, the bird life has been less affected by the war than the animals, and everywhere you go, the air is filled with birdsong. Sierra Leone is a bird-watchers dream! Tiwai Island for one boasts over 135 different bird species!For culture vultures and those with historical interests, the remnants of the slave trade make interesting and though-provoking expeditions. Bunce Island, a slave trading fortress, is a brief boat trip up the river; Freetown is itself a monument to freed slaves and its Cotton Tree, which stands in the heart of what is thought to be an old slave market, is now an impressive national symbol. Graves, monuments and forts are all that remain of British and Portuguese power in Sierra Leone: each has a tale to tell. There are over 16 different ethnic groups in the country, including the Krio, descendents of freed slaves who speak an English-based Creole called Krio, and visiting villages and chatting to people in markets and in the streets is rewarding for all parties!Freetown is probably the most developed of the cities, offering a level of safety that is difficult to match even in Western countries. Hotels, restaurants and nightspots are sprouting like mushrooms, and eating out in Sierra Leone promises a range of traditional and international treats, and seafood that is beyond belief!One has to wonder what attraction will tip the scales in making Sierra Leone the popular destination that it once was before the civil war. Based on my experiences with Sierra Leoneans in recent weeks, I feel that it will be the people who make the difference. Without exception, every Sierra Leonean that I have met or worked with has been proud of their country, proud of its progress and excited about the future. They are unfailingly welcoming, greeting aid-workers and travellers alike with smiles that you can only find in Africa, with an optimism – no, positivity – that other countries would do well to emulate.For travellers in search of a “diamond in the rough”, Sierra Leone offers a holiday like no other – my only advice to you is to visit sooner rather than later, to avoid what is sure to be a stampede once holiday-makes and tour operators latch on to this gem of a destination.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

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STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

In the years following the 2008 recession, businesses are regaining their momentum, and the economy has begun flourishing again. In the wake of the most ferocious financial earthquake of the last 80 years, society continues to feel its tremors. Is this a sign of evolvement and growth? Or is it a warning of a more catastrophic phenomenon on the horizon? Unemployment is down and a majority of economists are optimistic about the future. Organizations are expanding globally, and leaders are striving to attach their names to their companies’ successes. But is this enough? Is success and welfare the only measures of success? Do leaders of organizations decide in favor of the well-being of their enterprises, or do they follow their own narrow ambitions? The pursuit of personal interests is the initiator of a capitalist economy, but that does not justify actions that harm organizations, the people they serve, or society as a whole. So the “do no harm” business ethics debate rages on, expanding and infecting the “trusted advisers” of the consulting industry.Consultants Should Do No HarmIn management consulting, executives and consultants are primarily responsible for creating value and safeguarding the interests of their clients, however they should also protect society by pursuing their goals in an ethical manner. Of course, they focus on their clients’ businesses making sound profit, shareholder equity and continuous growth, but it is also their responsibility to align the interests of their clients with the general good.They have an obligation to recognize that there are multiple stakeholders, customers, employees, society and the environment, not just shareholders and management. They should act with the utmost integrity, and serve the greater good, with an enhanced sense of joint accountability. It is vital to realize that their actions have profound consequences for everyone, inside and outside the organization, now and in the long run. Consulting companies, should focus more on ethical guidance, as they hold significant influence over many companies’ strategy and plans.Consulting companies (strategy, management, accounting, etc.) have an obligation to advise their clients on how to build their successful enterprises on a solid foundations, and to help them achieve sustainable economic, social, and environmental prosperity. It is their responsibility to not distort or hide the truth behind facts, but to explain the truth and promote transparency. They must also demonstrate to their client’s ethical ways to achieve their goals. But is this what is happening today?Double-dealing, Fraud, Corruption, Insider trading and that’s just the tip of the icebergIf we take a close look at incidents that have occurred in the recent past, we find a rotten record of behaviors in the management consulting industry. Numerous examples exist of partners and employees of major management consulting firms being involved in illegal and unethical scandals, in efforts to retain clients and to harvest personal gains. This is a common among people who put their profits before customers.An example of the crisis we face in consulting is that of a former partner of a global consulting firm, who was sentenced to prison for 21 months because of his involvement in insider trading. This executive was a liaison between the consulting firm’s auditors and the audit team of the clients. He had access to non- public information, such as planned or potential acquisitions, quarterly earnings, etc. From 2006-2008 he illegally used inside information for personal and family market gains. Finally, after the scandal was revealed, the SEC brought charges and the firm sued him. He ended up paying significant penalties and being sentenced to prison time. Shouldn’t the consulting firm have been aware of its employees’ actions, and made an effort to instill ethics in them?Going forward, we highlight another significant scandal that shook the consulting world in 2008. A former executive of a huge consulting firm, also a director at another global operating company, was found guilty of insider trading, sentenced to two years prison time, and ordered to pay a fine of $5 million, for trading on information obtained at a company board meeting. This information concerned the approval of a $5 billion investment during the economic session of 2008. The person that received the information purchased stock in the company and recognized immediate gains. The company was already being investigated by the FBI, and when the culprit was discovered discussing non-public information with the executive, the scheme was revealed. This was a significant hit for the consulting firm, which to that point had publicly promoted the ethics that we espouse. The firm took another hit when it was involved in an accounting scandal for a different client. The client, a large and international company, hired and paid the consulting firm $10 million per year for advisory fees concerning strategy and operations. The consulting company provided consultancy during the client’s transformation, from an emphasis on natural gas to a wide range of interests in water, timber, and high speed internet. During this period of consulting, the client company experienced several cases of accounting fraud, and a multitude of financial irregularities involving their balance sheet and income statements. It also led to massive layoffs and a ruthless HR policy. Ultimately, the company filed for bankruptcy, and the consulting firm still bears the negative mark of the scandals. The consulting firm cannot be accused directly, but how can it claim innocence when it was the strategy adviser of the company? Is it possible that they knew the truth and did not speak up, for fear of losing the client?The last example of corruption is the case of a managing director of a global beer company, who hired a consulting firm to develop a strategic plan for the company. However, he also had an ulterior motive to unseat his deputy chairman. During the two years that the consulting firm advised the company, it sold off 150 companies, and its profits increased by six times. This increase was primarily due their strategic diversification into the hard liquor industry and their purchase of several other firms. However, the beer firm was thought to have purchased its own stock to falsely inflate its stock price, and using fraudulent and deceitful means of beating competitors’ bids for a company that it purchased. The consulting firm denied involvement in the illegal actions, but its vice president was the main advisor of the director of the beer company.These examples represent a small part of the dishonest and unethical situation that has plagued the consulting industry. Who would expect large consulting companies, known for their ethics and transparent operations, to be involved in significant fraud or unethical actions and decisions? Is this the business world in which we want to live? Consulting firms have great responsibility, because they are responsible for building and delivering the strategies of their clients, influencing them, and working closely with their leaders. They are supposed to enhance the value of organizations and society in general, using all available resources.Consulting Industry Ethics RevolutionThe dishonest and illegal actions of consulting firms must stop. Leaders from all consulting organizations have to set an example and establish and promote new business ethics that will entail honesty, trust, and hard work, and that will be followed by everyone within their organizations. This ethical environment must be fostered by management, and become an integral part of the strategies and operations of consulting firms. The time has come for consulting firms to become leaders in promoting ethics and good business practices. The public must regain its trust in businesses, both consulting firms and their clients. This trust has been shaken by the high number of business scandals in the recent past. While it seems clear that some government regulation is needed to enforce honesty and adherence to the law, this regulation will fail to solve the problem if the leaders of the consulting industry are not willing to lead this change.Ethics are particularly important in the consulting industry, due to the influence that these firms hold over a large number and wide variety of global companies. Consulting firms are hired to assist clients in a variety of important endeavors, and to develop strategies that promote growth and success. Because they specialize in helping businesses to succeed, their advice hold great sway over company’s decisions. It is therefore logical to assume that an ethical consulting firm, that promotes legal and honest business practices, will promote these ethical practices in the firms that it consults. Conversely, a firm that promotes the ethos of success at any cost, with a lack of regard for ethical practices, will promote this type of behavior in its clients. It must be the obligation of consulting firms to demonstrate to clients that ethical behavior can lead to success for the company, its employees, its clients, and society as a whole. The leadership and behavior of the leaders of consulting firms not only affect the behavior of their own employees, but also the management and employees of all of the companies for which they consult.The large number of high-publicity business scandals that have occurred in the near past have caused significant harm to the public’s perception of and trust in the business community. The financial crisis of 2008 was also a significant contributor to this decreasing level of trust, as the irresponsible, and sometimes illegal, strategies and practices of many businesses were revealed. This demonstrates the effect that unethical business practices can have on society as a whole. The financial crisis was partially caused by unethical behavior in the financial industry. This caused businesses to collapse, unemployment to skyrocket, and a general decrease in the trust that people had for business culture. For this trust to be regained, a dedication to ethical behavior must be espoused.Ethics drive action and decision-making, and also define how companies are perceived by their employees, their customers, and the public. A successful and sustainable business must have a culture that promotes good behavior and ethical practices. As we have seen in several real life examples, there are numerous cases of businesses losing clients and money, and employees losing their jobs and facing criminal consequences, because of unethical behavior. Acting unethically does not lead to success in the long run. Companies that succeed long term are those that act with honesty, integrity and solid morale.Consultants OathConsulting firms influence their clients and help to develop strategies that lead to business success. Ethical behavior is an imperative part of success. It is therefore necessary for consulting companies to have an ethical code, like the medical profession has The Hippocratic Oath. Ethical behavior must be encouraged in the consulting industry, so that it can be passed on to the other industries that it influences. Managers and employees must believe in this positive behavior, and understand its importance.Consultants have the opportunity to be leaders in encouraging ethical business practices. This opportunity can help to bring success to their clients while at the same time benefiting society as a whole. Enough examples of negative behavior have occurred in the consulting industry and in business in general. It is time to lead by example, and to promote success with ethical behavior. This is an important opportunity for our industry, and it is important that it is not wasted. Time is of essence, so let’s create today a future as we envision it.