As recent as ten years ago starting a business, any business, cost a lot of money. Cash outlay was thousands of dollars and there was no way to get around that. The barrier to entry into the world of small business was set high enough that not everyone could jump in. Times have changed. Now, with just a couple hundred dollars you can start your own business online.Besides business rent and equipment, usually a business owner’s biggest expense is marketing. Traditional marketing by mail or in person is expensive and has been largely replaced by online marketing tactics. Online you can reach hundreds or thousands of people quickly and without breaking the bank. Pay for finding visitors to your website using Pay Per Click (PPC) services, direct email marketing, banner ads, or through commissions to affiliates marketing your products for you. There are many ways to market online, nearly all of them better than traditional marketing practices.Ways to Save Cash as You Start Your Business1. Work at Home – Forget an office building for as long as you can. Online businesses, even the top bloggers in the world like Darren Rowse, still work out of their home offices. Think about the delicious tax deductions for working out of your home too.2. Rent Equipment – If you live in or near a major city you can likely rent out computer equipment you need for your business. Rented equipment is deductible on taxes and you are not responsible for it when it breaks on its own. You can have the latest made electronics at a great rate without spending the entire amount outright as you would buying it in a store.3. Learn the Basics about everything you have to do. Graphics, SEO, marketing, copyrighting, lead generation and growing your business are all things you should get up to speed on as fast as possible. If you are not already competent with the basics of these topics it would pay you over time to do so. Even if you are going to outsource work in these areas you still need to be able to talk intelligently about them. Start reading or watching video tutorials online.4. Work in the Cloud. Google Apps are a suite of applications that mimic Microsoft Office, and yet there is one major distinction. They are free. They are in the internet cloud and accessible from anywhere you can login. There is no need to take files with you on memory stick or send files via email – just login to your Google account and find them from where ever you are.5. Pay Per Click – Search engines, FaceBook, and other companies offer you a chance to pay for each click on an ad you run with the company. When someone clicks your ad they are taken to your website or landing page that talks about your product or service. Cost can be as little as 1 cent per click, or, if competition is high – a couple of dollars per click. Pay Per Click is an area of marketing every business should become educated about.6. Email Leads – Start collecting email addresses from visitors at your website from day one. Using Aweber.com or a similar service, start collecting visitors email addresses with an opt-in form so you can email them in the future with a permission-based email marketing program.7. Partnerships – find parallel businesses that offer something you do not and work with them in partnership to sell some of their products or services as they sell yours. Think about trading services business to business to help you save money. Online you can trade banners with another site so neither of you have to spend cash outright.Starting a business need not involve a lot of expenses that traditional business owners spend for granted. Spend time now to learn as many pieces of the puzzle as possible because it will save you a lot of money long-term. There are things you can do yourself, and things you have to outsource. Better if you do not have to outsource everything and can do some on your own. Educating yourself now will save you considerable cash as your business matures.
Purchase Order & Letter of Credit Financing
Many business opportunities come with an associated challenge. For most entrepreneurial businesses, the greatest challenge is financing the business opportunities created by your sales efforts. What are your options if you have a sales opportunity that is clearly too large for your normal scale of operations? Will your bank provide the necessary financing? Is your business a startup, or too new to meet the bank’s requirements? Can you tap into a commercial real estate loan or a home equity loan in sufficient time to conclude the transaction? Do you decline the order? Fortunately there is an alternative way to meet this challenge: You can use Purchase Order Financing & Letter of Credit financing to deliver the product and close the sale.What is purchase order financing?Purchase order financing is a specialized method of providing structured working capital and loans that are secured by accounts receivables, inventory, machinery, equipment and/or real estate. This type of funding is excellent for startup companies, refinancing existing loans, financing growth, mergers and acquisitions, management buy-outs and management buy-ins.Purchase order financing is based upon bona fide purchase orders from reputable, creditworthy companies, or government entities. Verification of the validity of the purchase orders is required. The financing is not based on your company’s financial strength. It is based on the creditworthiness of your customers, the strength of the commercial finance company funding the transaction, and in most cases a letter of credit.What is a letter of credit?A letter of credit is a letter from a bank guaranteeing that a buyer’s payment to a seller will be received on time and for the correct amount. If the buyer is unable to make payment for the purchase, the bank is required to cover the full amount of the purchase. In a purchase order financing transaction, the bank relies on the creditworthiness of the commercial finance company in order to issue the letter of credit. The letter of credit “backs up” the purchase order financing to the supplier, or manufacturer.Is purchase order financing appropriate for your sales program?The perfect paradigm is a distributor buying products from a supplier and shipping directly to the purchaser. Importers of finished goods, exporters of finished goods, out-source manufacturers, wholesalers and distributors can effectively use purchase order financing to grow their businesses.Is purchase order financing appropriate for growing your sales orders?Purchase order financing requires you to have management expertise- a proven track record in your particular business. You must have bona fine purchase orders from reputable firms that can be verified. And you must have a repayment plan; often this is from a commercial finance company in the form of accounts receivable or asset-based financing.You should have a gross margin of at least 25% to benefit from purchase order financing. Sellers of services or commodities with low margins, such as lumber or grain, will not qualify.The bottom line decision for purchase order financing:It can take two or more years to develop a profitable business. Banks generally base their lending limits on a business’ performance for the past two or three years. Purchase order financing, combined with letters of credit and/or accounts receivable or asset-based financing can give you sufficient funds to cover your operating costs, financing costs and still realize significant profits. If you qualify for purchase order financing, you can grow your business by taking advantage of large purchase orders and eventually qualify for bank financing.Copyright ©2007
Gregg Financial Services
How Does Gardening Relieve Stress?
One of my favorite activities is working in my garden; it is also a vibrant place to meditate, often visited by various winged and four-legged creatures. Being in nature, touching the soil and creating a living landscape is healing in a way that is like nothing else. The very fragrance of the soil, the textures of the barks and foliage of green plants, the aromatic flowers, all are a work of art that is soothing to the spirit.Gardening is a creative work, all in magnificent 3-D. The pallette you have to work with includes textures, colors, shapes, sounds and scents. You can plant for wildlife, or for butterflies. Rain gardens are a beautiful way to deal with runoff from the roof, while recharging the local water table instead of sending rainwater down the city sewer system.Granted, all this may not work for you if you don’t like gardening. Even if you love the idea of gardening, and perhaps have some experience or helped your mother or grandmother in the garden when you were a child, it is important that it not be a chore. The easiest first mistake is to take on too much, and find that instead of being a stress relief you are stressed because the goals you set are unrealistic.Rather than end up with a stressful responsibility that has become overwhelming, it is far better to enjoy a potted plant or a single container garden on the patio, or a hanging planter or two by the walkway to greet you with their cheerful color, than to stress out over a large garden that has run to weeds due to lack of available time.Keep it simple, start small… Or even, start tiny, even indoors with a little terrarium, or a potted group of cactus. One plant that I consider important to keep in the house is an aloe plant. It is hardy, doesn’t mind indoors as long as the humidity doesn’t get too low, and is a wonderful medicinal herb for minor burns, scratches and bruises. Another fun idea, especially if you love to cook, is to keep a small window herb garden. For more information on growing your own kitchen herbs, check out the Organic Gardening website with a great web page on growing herbs indoors.A garden is a way to connect with nature, to slow down and be in the moment, and restore a sense of self in the noise and haste of the modern urban environment. Leave the phone and other noisemakers and distractions inside. Get a break from computer screens, TV screens, hand-held device screens and relax your gaze to take in a wider view. If you’ve ever suffered chastisement in school from indulging in the simple pleasure of looking out the window at beautiful clouds, you know what I mean.My avocation is natural areas restoration; I am a member of a not-for-profit group that is working to set aside natural areas for wildlife habitat. We restore these areas as close as possible to their pre-settlement condition, with native plants and clean waterways. Of course, once the native plant community returns, the wildlife shows up in abundance. You may enjoy creating an ecosystem in your yard that not only features native plants, but will attract wildlife such as endangered butterflies, dragonflies, and birds. The National Wildlife Federation website has great information on how to create wildlife habitat in your yard or community. Again, be realistic and take things in small bites; this is a process. If nothing else, nature encourages us to slow down, take our time to enjoy. Take on too much and we soon fall into stress and anxiety over arbitrary, ultimately unsatisfying goals that we have set for ourselves. You know what Pogo said, “We have met the enemy and he is us”.If you live in an apartment and don’t have garden space, you may want to consider joining in with the local community garden – or start one. The local community or neighborhood garden can also provide, if you wish, an opportunity to enjoy the benefit of social interaction.Gardening provides a sense of accomplishment – that is, if we’ve not overwhelmed ourselves with too much to take care of. Not only that, but there is great satisfaction in growing our own vegetables, fruits and fresh herbs. There is no fruit or vegetable in the supermarket, however much money is paid out, that will compare with your home-grown, lovingly cared for vegetable. No matter that it may be a simple container-grown cherry tomato. For a great article on the best tomatoes for container growing, check out what Colleen Vanderlinden has to say, based on her personal experience.There is even a movement called “geo-sense” gardening coming out of Europe. The idea is to design home gardens to provide stress relief. The tradition has deep roots, according to an article by Dr. Leonard P. Perry, Extension Professor at the University of Vermont. The ancient gardens of great civilizations of Egypt, Persia and China were designed to bring nature into their urban environments. Dr. Perry’s article contains ideas to incorporate into your garden to make it an environment – a mini ecosystem – that is designed for serenity.In traditional Japan, the garden was an expression of Zen philosophy. In an article on the Japanese Garden website, Dr. Koichi Kawana explains the philosophy behind traditional Japanese garden design. The Helpful Gardener website is another great website describes the traditional Japanese Garden, and its underlying Zen philosophy.The garden, whether it is a large plot or a simple miniature ecosystem in a container, embodies many things; spiritual philosophy, connectedness with nature, a living artistic creation, being grounded with our hands literally in the dirt, growing and providing ourselves and loved ones with our own superb food. All these things are the bounty that nature provides – freely given, asking for just a little touch of loving hands.If you enjoy gardening, tell us about your experiences, and whether or not you find gardening to be relaxing. Do you find it a challenge to find the time you want to work in the garden? Have you been challenged by trying to do too much? How do you balance the enjoyment with the work needed to keep your garden in good shape? Are you an “au natural” gardener, or do you prefer a neat and orderly design? Does it seem to bring you closer to nature, or even to a meditative, spiritual experience?If you have found this article to be helpful, please do share it with your friends using the social media buttons below.