Most of us at one time or another will encounter a short-term financial situation that needs the injection of some cash to resolve. Maybe you need such a small amount of money that it does not make sense borrowing it over a long period, but the lenders will not allow you to borrow money for such a small amount of time. So what are you to do now, if your car is in need of repair and you have not got the money to repair it? This is where payday loans come in.A payday loan is designed to help people overcome short-term problems; as such they are only available for small amounts up to £750. However some lenders will actually restrict the amount that you can borrow the first time that you apply. Once the loan is repaid in its entirety on your next payday, they will then allow you to borrow more the next time you need any money. The lenders fees are simple and straight forward with a simple percentage added to the amount that you borrow. This means that you know exactly what the loan will cost you to repay, even before you apply, because there are no other hidden costs or admin fees.On successful completion of your loan the money is normally paid into your bank account on the same day that you apply, quite often without the need of any faxes or post. However in some cases where the lender is unable to confirm your details automatically they will request that you fax in some simple documentation to prove you are who you say you are.The lenders do what they can to make sure that they will only lend money to people who they think are able to repay them on their next payday. They do this because if you repay the loan on full at the end of the month then a payday loan is a viable option. However if you roll the loan over to another month or more, then you may as well have taken out a more long-term loan in the first place as that would then become a more cost effective alternative.So why do payday loans get so much bad publicity?The main reason that payday loans get as much bad publicity is because most people only look as far as the advertised APR (Annual Percentage Rate). What they should be doing is looking at what the loan is going to cost them in real terms, by looking at the total interest that is charged.So what is APR?The APR is the interest rate and any other charges expressed as an annual interest rate charge. The use of an APR is a useful way of comparing loans that are alike i.e. paid back over a longer period of time. But when you are comparing products which are miles apart such like payday loans with only one repayment or any other loan type that is repaid over numerous monthly repayments.See the details below which should make it easier for you to understand this;With a personal loan for £500 which has an APR of 19.9% taken out for 36 months will cost a total of £653 to repay; this equates to 31% being added to the cost of the loan in interest charges.If you were to take out the exact same loan but this time for 60 months it would cost a total £766 to repay the loan; this equates to an interest charge or 53% of the loan amount.Yet if you were to take out a payday loan for the same amount it would only cost you £625 to repay at an APR of 1737%; this equates to 25% being added in the way of interest.As you can see from the examples detailed above the APR for the two multiple repayment loans are exactly the same, yet the amount repaid and the actual interest charged expressed as a percentage of the amount borrowed is significantly different. They both also cost much more than a payday loan yet the APR indicates a totally different story.So if you need a small amount of cash to overcome a short-term financial issue ignore the APR and look at what the loan will actually cost you. You will then see that a payday loan is in fact a very competitive option indeed.
Bridging the Gap Between Search Engine Spiders and Humans
Search engine spiders are – in a way – the lifeblood of the internet. Without them, we wouldn’t have search engines. Without search engines, nobody could find your website, nor could you locate 99%+ of the internet either.
And yet, these little spiders – however necessary they are – don’t by any means paint the full picture of the business behind the website it’s spidering. All a spider can do is read the content of your site via the HTML you provide it. Therefore, we’re told to develop “search engine friendly” websites – ones with a good structure of headline tags, and using keywords that explicitly state what our website is about.
Of course, links play a part too. Authoritative links pointing to your site act as “votes” that search engines count in your favor. This helps them build a reasonable picture of the quality of your content. However, it’s often the case that there’s a massive gap between how search engines see your website, and the quality of service or product you provide. Let’s look at this gap a little closer, and see how it can be filled.
The Gap
Let’s imagine a business that established itself 25 years ago, and has provided a consistently high quality of drainage services in all of that time. They have repeat customers who don’t think twice about booking their services every year. To all intents and purposes, they are highly trusted, successful business. And yet, they are ranked very low in Google for all their main keywords. What’s gone wrong here? This “gap” in perception is because the website this business owns has very few (or even zero) authoritative links, poor on-page optimization, and poor content. Search engine spiders can’t see past these metrics. No business has a “right” to ranking well just because they provide an excellent “in real life” product or service.
How to Bridge This Gap?
There is a symbiotic relationship between website owners and search engines. Both need each other. This is why Google Search Console exists. It’s a means to allow the website owner to help Google better understand their website, and help bridge this gap.
That’s only the first step though. Having your site audited by an on-page optimization expert can help you fine-tune your website page structure, your URLs, your navigation, your titles, your content.
Where search engine spiders fail to see signals of trust like how well established your business is (even if the website is 6 months old), a human reviewer CAN. Third party services like human-review directories and customer review services can REALLY help close the gap.
Human-review directories
A high-quality human-review niche directory will look for signals of trust found on your website. These are often too subtle for a search engine spider to “join the dots” – but a discerning human can. For example, if a website claims to be a member of a particular association, it’s possible to search for the company name on the association’s website. The same can be done for company registration numbers too. If a company has been established for many years, and they show this on a company history page, a human reviewer can build up a picture of the company’s progress through the years. Moreover, it’s the aggregation of all of these things that help a human reviewer build a solid picture of the business. A search engine spider will not be able to see the nuances a human can.
Suggested article: Human-reviewed, Established Niche Directories
Review services
Your customer base is your ultimate cheerleaders (or perhaps, whistle-blowers!). They trusted your product or service, and they can write about their experiences via review services like Trustpilot. These help people get some idea of the quality of product or service you provide.
Suggested article: The Purpose of b2blistings.org
Online Reputation
Both human-review directories and review services can be used to give some proof as to the reputation you deserve online. When someone does a search for your brand name, and you’re listed in human-review directories and under review services, these signals of trust can be found in the search – helping prospective new customers gain some trust in your business. Search engines will also be visiting these directories and review services too, so it helps them get a better picture of your business as well.
Suggested article: Other Website Review Services We Run
Conclusion
It doesn’t matter how good your product or service is in “the real world”. Online, you start from zero and work your way up. It doesn’t mean that having a great product or service doesn’t help you. It does – very much. It’s just you have to jump through the same hoops as every other website owner to get yourself established. Once you are established and easily found, you’ll find your old friend (word-of-mouth marketing) was online this whole time. You’ll discover that your online presence will take on a life of its own as people start recommending you on social media and their own websites. It just takes time and effort to get to that point.
Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing
Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.
One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.
Business Loans In Canada
Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.
1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general
2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing
3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company
Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!
A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!
When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.
How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.
Three basics always emerge when it comes to your search for the right business capital and financing.
1. The amount of financing you need
2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders
3. How the financing is structured to be manageable with your day to day operations
What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business
Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:
A/R Financing / Factoring / Confidential Receivable Finance
Inventory finance / floor planning / retail inventory
Working Capital term loans
Unsecured cash flow loans
Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.
Royalty finance
Asset based non bank business lines of credit
Tax credit financing (SR&ED bridge loans)
Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.
Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.
If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.
Stan has had a successful career with some of the world’s largest and most successful corporations.
His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.