As recent as ten years ago starting a business, any business, cost a lot of money. Cash outlay was thousands of dollars and there was no way to get around that. The barrier to entry into the world of small business was set high enough that not everyone could jump in. Times have changed. Now, with just a couple hundred dollars you can start your own business online.Besides business rent and equipment, usually a business owner’s biggest expense is marketing. Traditional marketing by mail or in person is expensive and has been largely replaced by online marketing tactics. Online you can reach hundreds or thousands of people quickly and without breaking the bank. Pay for finding visitors to your website using Pay Per Click (PPC) services, direct email marketing, banner ads, or through commissions to affiliates marketing your products for you. There are many ways to market online, nearly all of them better than traditional marketing practices.Ways to Save Cash as You Start Your Business1. Work at Home – Forget an office building for as long as you can. Online businesses, even the top bloggers in the world like Darren Rowse, still work out of their home offices. Think about the delicious tax deductions for working out of your home too.2. Rent Equipment – If you live in or near a major city you can likely rent out computer equipment you need for your business. Rented equipment is deductible on taxes and you are not responsible for it when it breaks on its own. You can have the latest made electronics at a great rate without spending the entire amount outright as you would buying it in a store.3. Learn the Basics about everything you have to do. Graphics, SEO, marketing, copyrighting, lead generation and growing your business are all things you should get up to speed on as fast as possible. If you are not already competent with the basics of these topics it would pay you over time to do so. Even if you are going to outsource work in these areas you still need to be able to talk intelligently about them. Start reading or watching video tutorials online.4. Work in the Cloud. Google Apps are a suite of applications that mimic Microsoft Office, and yet there is one major distinction. They are free. They are in the internet cloud and accessible from anywhere you can login. There is no need to take files with you on memory stick or send files via email – just login to your Google account and find them from where ever you are.5. Pay Per Click – Search engines, FaceBook, and other companies offer you a chance to pay for each click on an ad you run with the company. When someone clicks your ad they are taken to your website or landing page that talks about your product or service. Cost can be as little as 1 cent per click, or, if competition is high – a couple of dollars per click. Pay Per Click is an area of marketing every business should become educated about.6. Email Leads – Start collecting email addresses from visitors at your website from day one. Using Aweber.com or a similar service, start collecting visitors email addresses with an opt-in form so you can email them in the future with a permission-based email marketing program.7. Partnerships – find parallel businesses that offer something you do not and work with them in partnership to sell some of their products or services as they sell yours. Think about trading services business to business to help you save money. Online you can trade banners with another site so neither of you have to spend cash outright.Starting a business need not involve a lot of expenses that traditional business owners spend for granted. Spend time now to learn as many pieces of the puzzle as possible because it will save you a lot of money long-term. There are things you can do yourself, and things you have to outsource. Better if you do not have to outsource everything and can do some on your own. Educating yourself now will save you considerable cash as your business matures.
Optimal Web Design: a Delicate Balance Between Aesthetics, Usability, and Accessibility
Having designed and developed websites for over 25 years, I must confess the biggest gripe I have when it comes to dealing with clients: their obsession with aesthetics. Hold on – what’s wrong with that? Surely I’m forgetting the “design” part of web design by complaining that clients focus too intently on how the site actually…looks? No, I’ve not forgotten – it’s just that aesthetics need to be balanced with usability and accessibility considerations too, and that if a client becomes too focused on aesthetics, their site can concede too many usability and accessibility features in the process.
The advantage aesthetics have over usability and accessibility is that it’s visual, whereas the latter two are often “invisible”: they’re not obvious, yet they can severely affect the level of success a website can hope to achieve.
Before we go too far, let’s get definitions of two words that are already popping up a lot in this article.
Usability
This term is fairly self-explanatory: usability concerns itself with how easy a website is to use. A website with strong usability is easy to navigate while making it easy for the visitor to do stuff (e.g. buy something, find out certain key information).
Accessibility
This term has two chief aspects to it: 1) how accessible a site is to people, particularly people with disabilities. 2) how accessible a site is to all devices.
On point 1), a site might be inaccessible if you can only navigate it by mouse, or if images do not have alt text, so blind people can’t have the images described to them via a screen reader.
On point 2), a website might be considered inaccessible if it doesn’t provide small-screen devices with a single column layout (therefore the text is very small, and you have to pinch-and-zoom to read it).
Suggested article: Directory of Web Design and Development Related Websites
So what kind of problems can too much focus on aesthetics cause?
Some common problems that come to mind:-
custom fonts that are hard to read
imagery in the header area that pushes the actual content of the page way below the fold (“below the fold” is the part of the page you have to scroll to see).
“mystery meat navigation” – navigation that’s hidden away, and you only know something is a link when you hover over it with your finger or mouse (usually these are images)
layouts that require horizontal scrolling
These are just some examples. They are usually part of a concept that the client has in their head. For example, a client might say “I’m imagining my site where each page looks like lined paper, and all the text will be displayed as a handwritten font”. There’s nothing wrong with such an idea per se, but problems can arise when the content of the site doesn’t match the design. For example, text as scrawled hand-writing can work very well with short-form content, but people will struggle to read it if it’s long-form.
There’s certainly a time and a place for conceptual ideas to be developed as web pages, but the typical client of mine is a small business that needs their site to perform specific tasks: to make it as easy as possible for someone to buy something, sign up to a service, sign up to a newsletter. Achieving these goals means balancing aesthetics with usability and accessibility so that they can create an optimum experience for the visitor.
Suggested article: Design Views | Share your design philosophies and ideas
Established websites focus a lot on usability and accessibility
You only have to look at the big platforms like Google, eBay, and Amazon to know how much time and money Big Tech throw at making their own websites as accessible and usable as possible. These sites aren’t using conceptual designs or trying to “wow” the visitor with eye candy. I often cite these examples to prospective new clients.
Hold on – most sites use templates now – isn’t usability and accessibility baked in?
For sure, there’s a lot of issues that are ironed out by the underlying website template. For example, HTML structure (headline tags et al), and responsive design are included in most templates these days. However, the content itself can cause issues. A client adding large images to the top of the page can push text down the page – even the title of the page can end up below the fold. Their navigation titles are vague or outright misleading. Moreover, not all design templates practice good usability and accessibility. Many layouts flagrantly ignore good web design practices. This is the issue where clients say “I really love the look and feel of this design template…”, and you know you’d have to turn it inside out to make it a useable and accessible website. I’ve put many a design template through an ahrefs.com audit only to see it get a very low score, and realize the amount of work I’d need to get a score of 95%+ isn’t worth the trouble. In summary, not all templates are the same. Some are very considerate toward usability and accessibility, others don’t even know these concepts exist.
Making it clear to clients
Of course, I don’t get in a war of words with clients. I explain what I can do for them, and what they need to look out for when it comes to maximizing their website’s potential. Actually, it’s more often the case that as soon as their website goes live, they then start to focus heavily on site performance – which is like the lightbulb moment for them: they’re reeling off their basket abandonment stats, their page bounce percentages, their conversion rates. And thus, often without knowing it, they start to optimize their site’s content to further help their visitors achieve the aims they are trying to achieve.
Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding
Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.
Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.
Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.
Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )
How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:
Debt / Loans
Asset Based Financing
Alternative Hybrid type solutions
Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas
If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).
Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.
The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.
Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.
We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.
Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.
If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.