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Search engine spiders are – in a way – the lifeblood of the internet. Without them, we wouldn’t have search engines. Without search engines, nobody could find your website, nor could you locate 99%+ of the internet either.

And yet, these little spiders – however necessary they are – don’t by any means paint the full picture of the business behind the website it’s spidering. All a spider can do is read the content of your site via the HTML you provide it. Therefore, we’re told to develop “search engine friendly” websites – ones with a good structure of headline tags, and using keywords that explicitly state what our website is about.

Of course, links play a part too. Authoritative links pointing to your site act as “votes” that search engines count in your favor. This helps them build a reasonable picture of the quality of your content. However, it’s often the case that there’s a massive gap between how search engines see your website, and the quality of service or product you provide. Let’s look at this gap a little closer, and see how it can be filled.

The Gap
Let’s imagine a business that established itself 25 years ago, and has provided a consistently high quality of drainage services in all of that time. They have repeat customers who don’t think twice about booking their services every year. To all intents and purposes, they are highly trusted, successful business. And yet, they are ranked very low in Google for all their main keywords. What’s gone wrong here? This “gap” in perception is because the website this business owns has very few (or even zero) authoritative links, poor on-page optimization, and poor content. Search engine spiders can’t see past these metrics. No business has a “right” to ranking well just because they provide an excellent “in real life” product or service.

How to Bridge This Gap?
There is a symbiotic relationship between website owners and search engines. Both need each other. This is why Google Search Console exists. It’s a means to allow the website owner to help Google better understand their website, and help bridge this gap.

That’s only the first step though. Having your site audited by an on-page optimization expert can help you fine-tune your website page structure, your URLs, your navigation, your titles, your content.

Where search engine spiders fail to see signals of trust like how well established your business is (even if the website is 6 months old), a human reviewer CAN. Third party services like human-review directories and customer review services can REALLY help close the gap.

Human-review directories
A high-quality human-review niche directory will look for signals of trust found on your website. These are often too subtle for a search engine spider to “join the dots” – but a discerning human can. For example, if a website claims to be a member of a particular association, it’s possible to search for the company name on the association’s website. The same can be done for company registration numbers too. If a company has been established for many years, and they show this on a company history page, a human reviewer can build up a picture of the company’s progress through the years. Moreover, it’s the aggregation of all of these things that help a human reviewer build a solid picture of the business. A search engine spider will not be able to see the nuances a human can.

Suggested article: Human-reviewed, Established Niche Directories

Review services
Your customer base is your ultimate cheerleaders (or perhaps, whistle-blowers!). They trusted your product or service, and they can write about their experiences via review services like Trustpilot. These help people get some idea of the quality of product or service you provide.

Suggested article: The Purpose of b2blistings.org

Online Reputation
Both human-review directories and review services can be used to give some proof as to the reputation you deserve online. When someone does a search for your brand name, and you’re listed in human-review directories and under review services, these signals of trust can be found in the search – helping prospective new customers gain some trust in your business. Search engines will also be visiting these directories and review services too, so it helps them get a better picture of your business as well.

Suggested article: Other Website Review Services We Run

Conclusion
It doesn’t matter how good your product or service is in “the real world”. Online, you start from zero and work your way up. It doesn’t mean that having a great product or service doesn’t help you. It does – very much. It’s just you have to jump through the same hoops as every other website owner to get yourself established. Once you are established and easily found, you’ll find your old friend (word-of-mouth marketing) was online this whole time. You’ll discover that your online presence will take on a life of its own as people start recommending you on social media and their own websites. It just takes time and effort to get to that point.

Many business opportunities come with an associated challenge. For most entrepreneurial businesses, the greatest challenge is financing the business opportunities created by your sales efforts. What are your options if you have a sales opportunity that is clearly too large for your normal scale of operations? Will your bank provide the necessary financing? Is your business a startup, or too new to meet the bank’s requirements? Can you tap into a commercial real estate loan or a home equity loan in sufficient time to conclude the transaction? Do you decline the order? Fortunately there is an alternative way to meet this challenge: You can use Purchase Order Financing & Letter of Credit financing to deliver the product and close the sale.What is purchase order financing?Purchase order financing is a specialized method of providing structured working capital and loans that are secured by accounts receivables, inventory, machinery, equipment and/or real estate. This type of funding is excellent for startup companies, refinancing existing loans, financing growth, mergers and acquisitions, management buy-outs and management buy-ins.Purchase order financing is based upon bona fide purchase orders from reputable, creditworthy companies, or government entities. Verification of the validity of the purchase orders is required. The financing is not based on your company’s financial strength. It is based on the creditworthiness of your customers, the strength of the commercial finance company funding the transaction, and in most cases a letter of credit.What is a letter of credit?A letter of credit is a letter from a bank guaranteeing that a buyer’s payment to a seller will be received on time and for the correct amount. If the buyer is unable to make payment for the purchase, the bank is required to cover the full amount of the purchase. In a purchase order financing transaction, the bank relies on the creditworthiness of the commercial finance company in order to issue the letter of credit. The letter of credit “backs up” the purchase order financing to the supplier, or manufacturer.Is purchase order financing appropriate for your sales program?The perfect paradigm is a distributor buying products from a supplier and shipping directly to the purchaser. Importers of finished goods, exporters of finished goods, out-source manufacturers, wholesalers and distributors can effectively use purchase order financing to grow their businesses.Is purchase order financing appropriate for growing your sales orders?Purchase order financing requires you to have management expertise- a proven track record in your particular business. You must have bona fine purchase orders from reputable firms that can be verified. And you must have a repayment plan; often this is from a commercial finance company in the form of accounts receivable or asset-based financing.You should have a gross margin of at least 25% to benefit from purchase order financing. Sellers of services or commodities with low margins, such as lumber or grain, will not qualify.The bottom line decision for purchase order financing:It can take two or more years to develop a profitable business. Banks generally base their lending limits on a business’ performance for the past two or three years. Purchase order financing, combined with letters of credit and/or accounts receivable or asset-based financing can give you sufficient funds to cover your operating costs, financing costs and still realize significant profits. If you qualify for purchase order financing, you can grow your business by taking advantage of large purchase orders and eventually qualify for bank financing.Copyright ©2007
Gregg Financial Services

In the light of recent months, with the cases continuously climbing high during the current pandemic, many companies and their customers have been facing numerous ransomware and hijacking attempts – from robotext messages, robocalls, and virus injections. Hackers are really leaning hard on ransomware because it gives them an edge over the customers – lock their data, and if you pay the ransom, we’ll give you a solution, and you can decrypt your files! One such ransomware virus that took the world by storm was the ThiefQuest (a.k.a. EvilQuest) ransomware virus. But one company decided to break that cycle by offering a way that people can decrypt their data for free: the one and only SentinelOne.

Recommended article: SentinelOne is #1 at Crushing Viruses and Keeping You Safe

Mac Users Are the Targets
Unlike the other numerous viruses that target Windows users, the specific EvilQuest ransomware targets Mac operators. However, the downside to this is that many businesses are the primary users of Mac computers, laptops, and products. As a matter of fact, there are more iPhone users in the world that use the MacOS on their mobile platforms and office computers than Windows users. Either way, the virus is meant to decrypt files, and it does not tell infected users how to contact the company. It does provide a Bitcoin wallet and where to deposit your ransom to. And they only give you 72 hours to get your ransom to them.

The Free Decryptor
There are many other ransomware programs out there, and SentinelOne is one of those companies who have been able to say they’re coming to the call. Most users who get infected with ransomware don’t get their files restored with this virus, and they are permanently locked out of them. The decryption process that SentinelOne provides is that their researchers basically recreated the virus and then reverse-engineered it. They were able to analyze the code pattern and decipher the malicious code that’s injected into the files so they can remove it. Fortunately, it’s because the ransomware itself is rather new (meaning that it was very recently created – so it has some bugs). Other ransomware viruses are a bit harder to crack. But does it work?

Recommended article: How Quickly a Ransomware Attack Can Happen In 2020

According to SentinelOne, it does. And so, do many others. Of course, they do have disclaimers in case they can’t decrypt literally every single file. That’s because there is no guarantee that every virus is different. One virus, though, that’s being used a lot is the WannaCry ransomware on PC’s ranging from small businesses all the way up to government officials (and one of the most common during these times). Having a good product such as SentinelOne, or even getting the Trend Micro tool can help. There is a good chance that you may not actually need to pay the fee to get your files unlocked. However, some of the more advanced viruses may have numerous variants in code, so it may not be easy to pinpoint which one it is and the code (which may sometimes be randomly inserted into a file) itself. Therefore, you need to have a good protection plan in place.

What Should I Do?
If you get ahold of your local IT support team, they’ll be able to help you get some of the best security tools and can even provide local and cloud-based backups of your precious data in case of a ransomware attack. Many companies have been able to say that their ransomware hiccups have cost them, but most of them are paying their hackers not to leak their customers’ data. Don’t be that person, and keep your data safe, and you’ll be much better off in the long run!